PRODUCT PLANNER & DESIGNER

With 17+ years of experience, I’m a skilled UX Designer, specializing in Market ResearchRequirement Gathering, Product Planning & Designing, and Full stack Agile Development. I have a broad range of expertise in Design and Development, spanning Mobile, Desktop, and Web platforms. I’ve successfully implemented Design Thinking Strategy, DesignOps, and the UX-Agile Methodology in organizations, I have worked with. Proficient in UI Development and Design, I’m passionate about creating user-centric solutions. I’m excited to bring my Expertise to the table and aid your organization in delivering exceptional products that offer amazing User Experiences.

LEADERSHIP

– 10+ years of experience in Design Leadership.

– CXO-level reporting

– Managed Design teams across the globe.

– Built 3 UX-COEs of 40+ UX Designers since 2017.

– Planned and managed Budgets, Agencies & COEs.

– Established UX teams, ground up at Tektronix, Genpact, and Tredence.

UX PRACTITIONER

– Created 5 Design Systems since 2020.

– Designed and delivered 30+ products since 2012

– Conducted 50+ Design Thinking Workshops since 2012.

– Crafted World-Class UX Training Programs.

– Mentored & trained designers across globe.

– Championed DesignOps since 2017

RESEARCH & DEVELOPMENT

2 Design Patents. 20+ Designer Whitepapers

– Designed World’s first ‘Handheld Multi – Touch Oscilloscope’

– Orchestrated Ideation-to-Design journey of ‘Predictive & Prescriptive Analytics’ for Supply Chain Management, for top Fortune 500 companies.

– Orchestrated Design of Next-Gen Data Analytics Platform, across Retail, CPG, & BFSI

my expertise

DESIGN THINKING

Empathy Maps, Requirement Gathering, Product Conceptualization, Prototyping

USER RESEARCH

heuristics evaluation, cognitive walkthrough, AB testing, cognitive, web usability

USABILITY EVALUATION

Heuristics Evaluation, Cognitive Walkthrough, A/B Testing, System Usability Scale

PRODUCT PLANNING

Requirement Gathering, Product Roadmap, User Journey, Sprint Planning,

INFORMATION ARCHITECTURE

Affinity Diagram, Primary Noun, Card Sorting, Mindmaps, Relational Diagram,

DESIGN SYSTEMS

Visual Audit, Components, Patterns, Visual Languages, UI Guidelines

PRODUCT DESIGNING

Wireframes, Prototypes, Fidelity Designs. Interface Designs

JOURNEY MAP

Persona Objectives, Touch points, Pain Points, Point of frictions

DIGITAL LANDSCAPE

SEO Strategy, SEM, SMM, Social Analytics, Site Audit, Social Media Campaigns

certifications

"If you think good design is expensive, you should look at the cost of bad design" 

— Dr. Ralf Speth, Chief Executive Officer, Jaguar Land Rover

TESTIMONIAL

Soumendra Mohanty, Chief Innovation Officer, Tredence
Sunil Ranganathan, Director, Tredence

my work

User Profile

User personas are crucial in user-centered design. They offer deep insights into the target audience's goals, behaviors, and pain points, guiding design decisions for a tailored user experience.

Information Architecture

Great Information Architectures make a great product. That defines the foundation. They help to ease the layout of content for better user navigation and over all experience

rectangle_storyboard_1_of_4.jpg

Wireframe & Prototypes

Products that prototype iteratively has 98% chance of success. While the programs that do not its meagre 58%.

header-myskills.jpg

Designs

E-commerce, Hospitality, Automation, B2B, Pharma, Finance, in last 15 years I have worked in various Industry and created 100s of designs.

my designs

Contact

LinkedIn
Twitter
Good design is like a refrigerator—
when it works, no one notices, but when it doesn’t, it sure stinks.” –Irene Au