User Experience
The “Why” vs. The “What”: A No-Nonsense Guide to Qualitative vs. Quantitative User Research
Analytics tools like Google Analytics and HotJar track clicks but often misinterpret them as ‘visits’ or ‘bounces,’ misleading UX insights. Effective metrics start with qualitative research to understand user experiences, then measure real improvements. Focus on outcomes, not just tool data, to show design’s true impact.
