Product Planner
& Designer
Design Thinking Practitioner, User Experience Champion, Digital Transformation Expert
Product Planner
Helping companies build
about me
I am a Product Planner & Designer with 15 yrs of Experience in Product Planning & Designing, User Research, and Product Development. I have extensively worked on end-to-end Design & Development of Mobile, Desktop, and Web Applications. I Have successfully implemented Design Thinking Strategy and UX-Agile Methodology in organizations I have worked for. I champion both UI Development & Designing. I can help your Company deliver World Class products with an amazing User Experience
my expertise
DESIGN THINKING
Empathy Maps, Requirement Gathering, Product Conceptualization, Prototyping
USER RESEARCH
heuristics evaluation, cognitive walkthrough, AB testing, cognitive, web usability
USABILITY EVALUATION
Heuristics Evaluation, Cognitive Walkthrough, A/B Testing, System Usability Scale
PRODUCT PLANNING
Requirement Gathering, Product Roadmap, User Journey, Sprint Planning,
INFORMATION ARCHITECTURE
Affinity Diagram, Primary Noun, Card Sorting, Mindmaps, Relational Diagram,
DESIGN SYSTEMS
Visual Audit, Components, Patterns, Visual Languages, UI Guidelines
PRODUCT DESIGNING
Wireframes, Prototypes, Fidelity Designs. Interface Designs
JOURNEY MAP
Persona Objectives, Touch points, Pain Points, Point of frictions
DIGITAL LANDSCAPE
SEO Strategy, SEM, SMM, Social Analytics, Site Audit, Social Media Campaigns
"If you think good design is expensive, you should look at the cost of bad design"
— Dr. Ralf Speth, Chief Executive Officer, Jaguar Land Rover
certifications
my work
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my work
User Profile
What's wrong with Google's 'next billion users' dream. Failure to understand Indian users at all. Technology solves user problems, not defines them.
Information Architecture
Great Information Architectures make a great product. That defines the foundation. Here are few of them which I have done.
Wireframe & Prototypes
Programs that prototype iteratively has 98% chance of success. While the programs that do not its meagre 58%. Twitter leads with Example
