Product Planner
& Designer

Design Thinking Practitioner, User Experience Champion, Digital Transformation Expert

Helping companies build
better products

about me

I am a Product Planner & Designer with 15 yrs of Experience in Product Planning & Designing, User Research, and Product Development. I have extensively worked on end-to-end Design & Development of Mobile, Desktop, and Web Applications. I Have successfully implemented Design Thinking Strategy and UX-Agile Methodology in organizations I have worked for. I champion both UI Development & Designing. I can help your Company deliver World Class products with an amazing User Experience

my expertise

DESIGN THINKING

Empathy Maps, Requirement Gathering, Product Conceptualization, Prototyping

USER RESEARCH

heuristics evaluation, cognitive walkthrough, AB testing, cognitive, web usability

USABILITY EVALUATION

Heuristics Evaluation, Cognitive Walkthrough, A/B Testing, System Usability Scale

PRODUCT PLANNING

Requirement Gathering, Product Roadmap, User Journey, Sprint Planning,

INFORMATION ARCHITECTURE

Affinity Diagram, Primary Noun, Card Sorting, Mindmaps, Relational Diagram,

DESIGN SYSTEMS

Visual Audit, Components, Patterns, Visual Languages, UI Guidelines

PRODUCT DESIGNING

Wireframes, Prototypes, Fidelity Designs. Interface Designs

JOURNEY MAP

Persona Objectives, Touch points, Pain Points, Point of frictions

DIGITAL LANDSCAPE

SEO Strategy, SEM, SMM, Social Analytics, Site Audit, Social Media Campaigns

"If you think good design is expensive, you should look at the cost of bad design" 

— Dr. Ralf Speth, Chief Executive Officer, Jaguar Land Rover

certifications

my work

my work

User Profile

What's wrong with Google's 'next billion users' dream. Failure to understand Indian users at all. Technology solves user problems, not defines them.

Information Architecture

Great Information Architectures make a great product. That defines the foundation. Here are few of them which I have done.

rectangle_storyboard_1_of_4

Wireframe & Prototypes

Programs that prototype iteratively has 98% chance of success. While the programs that do not its meagre 58%. Twitter leads with Example

header-myskills

Designs

E-commerce, Hospitality, Automation, B2B, Pharma, Finance, in last 15 years I have worked in various Industry and created 100s of designs. Here are a few of them.

Contact me

LinkedIn
Twitter
Facebook
Good design is like a refrigerator—
when it works, no one notices, but when it doesn’t, it sure stinks.” –Irene Au