Product Planner
& Designer

UX Strategist, Digital Transformation Expert, UX Researcher, UX-Agile Expert, Usability Champion

I am a Product Designer with vast experience in Ecommerce(b2b2c), Product Designing, Usability Evaluations, User Research. I have extensively worked on End to End design & development  of Mobile, Desktop and Web Applications, take care of the complete front-end, End-to-End

I am a Certified HFI CUA and also a Certified Scrum Web Developer 

Abhijeet Singh

Assistant Vice President


my expertise


UX research, design collaboration, prototypes, ergonomics, design patterns, design thinking


heuristics evaluation, cognitive walkthrough, AB testing, human factors, cognitive, web usability


SEO, SEM, SMM, Email Marketing, Google Analytics, Keyword Research, Paid Search,

"If you think good design is expensive, you should look at the cost of bad design" 

— Dr. Ralf Speth, Chief Executive Officer, Jaguar Land Rover

my skillset

Product Design

UX Research, Design Thinking, Design Collaboration, Design Patterns.

User Experience

UX Agile, Mobile UX, Mental Model, Participatory Design,

UX Tools

Balsamiq, JustinMind, Photoshop, Illustrator, Lightroom, Ms Powerpoint

Information Architecture

Journey Mapping, Card Sorting, Primary Noun, Affinity Diagram

Design Practices

Sketch, Prototypes, Wire-frames, Contextual Enquiry, Task Profiling, Content Strategy

Usability Evaluation

Heuristics Evaluation, Cognitive Walkthrough, A/B Testing

UX Guidelines

iOS Human Interface Guidelines, Windows UX Guidelines, Android UI Guideline

Project Management

UX Agile, Certified Web Developer, JIRA, Gitlab, Trello, Asana

Digital Landscape

Search, Commerce, Social, Analytics, Emerging Tech, Strategy, Ad Tech,

my work

my work

User Profile

Whats wrong with Google 'next billion users' dream. They are not understanding Indian users at all. Technology solves user problems, not define them

Information Architecture

Great Information Architectures make great product. that defines the foundation. here are few of them which I have done


Wireframe & Prototypes

Programs that prototype iteratively has 98% chance of success. While the programs that do not its meagre 58%. Twitter leads with Example


My Designs

E-commerce, Hospatility, Automation, IOT, B2B, Pharma, Finance, in last 15 years I have worked in several Industry and created 100s of designs. Here are few of th


Lo Fidelity Prototoype

Programs that prototype iteratively has 98% chance of success. While the programs that do not its meagre 58%. Twitter leads with Example


Now that prototype has explained the behavior to all, next comes User Interface and User Experience. Adobe Photoshop, Adobe Illustrator and others
...start designing.