This was a design exercise that was assigned to me by a design agency. I did everything, from Requirement gathering, Stakeholder interview, User Research, User Profiling, Creating User Persona, Task Profiling to finally creating the design using Adobe Xd.
The Product Owner and I made few decisions to start with. we decided that we will keep our scope only to 3-4 types of user-profiles and not overthink. we will identify the Primary User and build the initial iteration around him. we will detail out the list of features only around the Primary user. This new Group order will not be a standalone functionality and should seamlessly merge into the existing Swiggy Ecosystem. We will not put any effort into the menu and Payment. And we will treat unidirectional flow both for Host and Guest users.
I started my research with the requirement gathering session with stakeholders. I had a couple of calls with the product owner to better understand the requirement. Since I had no access to the users, I sent a questionnaire to the product owner to get insight into the user and understand the Product’s Primary User.
I did extensive competitor analysis. I also time deeply exploring Zomato, Uber Eats, Doordash to see if they have something like this in their product. Though I did not find any close match to what I was planning, I got a lot of ideas for my Group order thing.
Once the users were identified and the primary user was finalized, I moved to detail out the list of tasks. I documented all the identify tasks in an excel sheet and discussed them with various stakeholders. After few iterations on the task list, user expectations, and product functionality, we had something concrete in place. Once we had a consensus on a list of features or tasks, I documented them in Github and detailed them.
While working on this, I considered three Major User profiles
Of the 3 user Profiles considered, we decided to target this application for Working Professional in the first design iteration. Hence we created the User Persona for Working Professional only. The Goal was to take a deep insight in his requirement, challenges, asks, behaviour and design the product around him. Initial Market Survey suggested that more then 60% of the user of this product would be Working Professionals.
Swiggy Group order was an interesting project to work on. it started with a very thorough understanding of the user. In the absence of actual users, I had multiple calls with the product owner. Requirement gathering and finalization of the requirement were very interesting. It led to many heated discussions but in the end, we all agreed on what we want and how we wanted to build. The whole exercise was completed in a week’s time. I spend 3 to 4 hours daily working on this project. There are multiple iterations of requirements, user profiles and personas, low fidelity prototypes, and design.