With 17+ years of experience, I’m a skilled UX Designer, specializing in Market Research, Requirement Gathering, Product Planning & Designing, and Full stack Agile Development. I have a broad range of expertise in Design and Development, spanning Mobile, Desktop, and Web platforms. I’ve successfully implemented Design Thinking Strategy, DesignOps, and the UX-Agile Methodology in organizations, I have worked with. Proficient in UI Development and Design, I’m passionate about creating user-centric solutions. I’m excited to bring my Expertise to the table and aid your organization in delivering exceptional products that offer amazing User Experiences.
PRODUCT PLANNER & DESIGNER
LEADERSHIP
– 10+ years of experience in Design Leadership.
– CXO-level reporting
– Managed Design teams across the globe.
– Built 3 UX-COEs of 40+ UX Designers since 2017.
– Planned and managed Budgets, Agencies & COEs.
– Established UX teams, ground up at Tektronix, Genpact, and Tredence.
UX PRACTITIONER
– Created 5 Design Systems since 2020.
– Designed and delivered 30+ products since 2012
– Conducted 50+ Design Thinking Workshops since 2012.
– Crafted World-Class UX Training Programs.
– Mentored & trained designers across globe.
– Championed DesignOps since 2017
RESEARCH & DEVELOPMENT
– 2 Design Patents. 20+ Designer Whitepapers
– Designed World’s first ‘Handheld Multi – Touch Oscilloscope’
– Orchestrated Ideation-to-Design journey of ‘Predictive & Prescriptive Analytics’ for Supply Chain Management, for top Fortune 500 companies.
– Orchestrated Design of Next-Gen Data Analytics Platform, across Retail, CPG, & BFSI
my expertise
DESIGN THINKING
Empathy Maps, Requirement Gathering, Product Conceptualization, Prototyping
USER RESEARCH
heuristics evaluation, cognitive walkthrough, AB testing, cognitive, web usability
USABILITY EVALUATION
Heuristics Evaluation, Cognitive Walkthrough, A/B Testing, System Usability Scale
PRODUCT PLANNING
Requirement Gathering, Product Roadmap, User Journey, Sprint Planning,
INFORMATION ARCHITECTURE
Affinity Diagram, Primary Noun, Card Sorting, Mindmaps, Relational Diagram,
DESIGN SYSTEMS
Visual Audit, Components, Patterns, Visual Languages, UI Guidelines
PRODUCT DESIGNING
Wireframes, Prototypes, Fidelity Designs. Interface Designs
JOURNEY MAP
Persona Objectives, Touch points, Pain Points, Point of frictions
DIGITAL LANDSCAPE
SEO Strategy, SEM, SMM, Social Analytics, Site Audit, Social Media Campaigns
certifications
"If you think good design is expensive, you should look at the cost of bad design"
— Dr. Ralf Speth, Chief Executive Officer, Jaguar Land Rover
TESTIMONIAL
Soumendra Mohanty, Chief Innovation Officer, Tredence
Sunil Ranganathan, Director, Tredence
my work
User Profile
User personas are crucial in user-centered design. They offer deep insights into the target audience's goals, behaviors, and pain points, guiding design decisions for a tailored user experience.
Information Architecture
Great Information Architectures make a great product. That defines the foundation. They help to ease the layout of content for better user navigation and over all experience
Wireframe & Prototypes
Products that prototype iteratively has 98% chance of success. While the programs that do not its meagre 58%.
my designs
