With 17+ years of experience, I specialize in UX Design, Market Research, Product Planning, and full-stack Agile Development. Skilled in Design Thinking, DesignOps, and UX-Agile methodology, I’ve worked across Mobile, Desktop, and Web Platforms. Passionate about user-centric solutions, I bring expertise in UI design and development to help organizations create exceptional digital experiences.
PRODUCT PLANNER & DESIGNER
LEADERSHIP
With 10+ years of experience in design leadership, I have successfully built, scaled, and managed high-performing UX teams while aligning design strategies with business objectives.
- CXO-level reporting – Collaborated directly with executive leadership to drive design-led innovation.
- Global Team Management – Led and mentored design teams across multiple geographies.
- Built 3 UX Centers of Excellence (COEs) – Scaled to 40+ UX designers since 2017.
- Strategic planning – Managed budgets, agencies, and UX COEs to optimize operations.
- Established UX teams from scratch – Successfully built and structured UX teams at Tektronix, Genpact, and Tredence.
UX PRACTITIONER
With a deep passion for user-centered design, I have led the creation of scalable design systems, delivered impactful products, and championed DesignOps to drive efficiency and innovation.
- Design Systems Expertise – Created 5 design systems since 2020, ensuring consistency and scalability.
- Product Design & Delivery – Designed and launched 30+ products across industries since 2012.
- Design Thinking Evangelist – Conducted 50+ Design Thinking workshops to foster innovation.
- UX Training & Mentorship – Developed world-class UX training programs and mentored designers worldwide.
- DesignOps Leader – Advocated and implemented DesignOps best practices since 2017 to streamline workflows.
RESEARCH & DEVELOPMENT
Pushing the boundaries of innovation, I have contributed to cutting-edge product design, authored influential research, and secured patents that shape the future of UX.
- Intellectual Property – Secured 2 design patents and authored 20+ design whitepapers.
- Pioneering Innovation – Designed the world’s first Handheld Multi-Touch Oscilloscope.
- Supply Chain Analytics – Led the Ideation-to-Design journey for Predictive & Prescriptive Analytics solutions used by Fortune 500 companies.
- Next-Gen Data Analytics – Spearheaded the design of a data analytics platform for Retail, CPG, and BFSI industries.
my expertise
DESIGN THINKING
Empathy Maps, Requirement Gathering, Product Conceptualization, Prototyping
USER RESEARCH
heuristics evaluation, cognitive walkthrough, AB testing, cognitive, web usability
USABILITY EVALUATION
Heuristics Evaluation, Cognitive Walkthrough, A/B Testing, System Usability Scale
PRODUCT PLANNING
Requirement Gathering, Product Roadmap, User Journey, Sprint Planning,
INFORMATION ARCHITECTURE
Affinity Diagram, Primary Noun, Card Sorting, Mindmaps, Relational Diagram,
DESIGN SYSTEMS
Visual Audit, Components, Patterns, Visual Languages, UI Guidelines
PRODUCT DESIGNING
Wireframes, Prototypes, Fidelity Designs. Interface Designs
JOURNEY MAP
Persona Objectives, Touch points, Pain Points, Point of frictions
DIGITAL LANDSCAPE
SEO Strategy, SEM, SMM, Social Analytics, Site Audit, Social Media Campaigns
certifications
"If you think good design is expensive, you should look at the cost of bad design"
— Dr. Ralf Speth, Chief Executive Officer, Jaguar Land Rover
TESTIMONIAL
Soumendra Mohanty, Chief Innovation Officer, Tredence
Sunil Ranganathan, Director, Tredence
my work
User Profile
User personas are crucial in user-centered design. They offer deep insights into the target audience's goals, behaviors, and pain points, guiding design decisions for a tailored user experience.
Information Architecture
Great Information Architectures make a great product. That defines the foundation. They help to ease the layout of content for better user navigation and over all experience
Wireframe & Prototypes
Products that prototype iteratively has 98% chance of success. While the programs that do not its meagre 58%.
my designs
